Mastering ASO: The Ultimate Guide to App Store Optimization in 2026

ASO (App Store Optimization) is the SEO of the mobile world. In 2026, the algorithms are smarter, focusing on Retention and User Intent more than just keyword density.

The Icon: 50% of the Battle

Your icon is your first impression.

1. Contrast: Use colors that stand out against the store’s white/dark background.
2. Emotion: Faces with visible emotion (joy, anger, shouting) consistently convert better in the Games category.
3. Depth: 3D rendered icons are currently outperforming flat “minimalist” designs.

Video Previews: The First 3 Seconds

You have 3 seconds to show gameplay. Do not start with your company logo. Start with the most exciting explosion or mechanic in your game.

Localized Metadata

Translating your keywords is not enough. You must localise them based on how people actually search in each country. “Space Game” might be a popular search in the US, but “Galaxy Battle” might be the winner in Japan.

Always A/B test your store listings. A simple change in screenshot order can increase conversion by 15%.